5 Phrases Your Competition Want You to Use

Posted by Sean Farrington on Jan 9, 2018 7:24:00 AM

There is an old saying " Your clients are someone else’s prospective clients" which means anytime you are communicating with your clients your message needs to instill confidence that you and your firm are the correct choice to help them manage their unique situations.

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Why You’re Missing the Boat by Not Using Promotional Products

Posted by Sean Farrington on Dec 19, 2017 7:30:00 AM

Promotional products are not just for large companies or corporations. When done right they can be a very powerful tool to help a smaller business grow their market share and customer base. A useful product, branded with your company name and logo is the most cost-effective way to promote your products and services with prospects. One study showed 85% of recipients of promotional products could identify the advertisers on the promotional items they owned. Here is what you’re missing by not including promotional products as part of your marketing strategy.

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How Holiday Cards aren’t as Bad as You Think

Posted by Sean Farrington on Nov 20, 2017 7:30:00 AM

The holiday season is almost upon us! Thanksgiving is just a few days away and that means the start of the annual debate: should you or should you not send holiday cards this year. The quick answer is yes, and there are a few reasons for this. First, it will make you feel better as everyone usually feels good about sending a little holiday cheer. It is also a great way to strengthen customer and business relationships. Not to mention it helps to keep your brand in the minds of your customer and client base. Here are a few tips for doing it the right way:

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Increase Your Business This Winter: Our Top Winter Promotional Items

Posted by Sean Farrington on Oct 31, 2017 7:49:00 AM

Seasonal promotional items are a great way to grow your customer/client base. Most emails last for a few seconds, direct mail pieces for a few days, but statistics show that the average person will keep a promotional item for over 5 months. The more useful the item, the longer they will keep it. Help your clients get ready for the upcoming winter season and keep your company on the top of their minds at the same time.

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Engraving vs. Thermography (Raised Print)

Posted by Sean Farrington on Oct 17, 2017 7:24:00 AM

There is something special about raised print. I think it has to do with the fact that it engages our sense of touch and adds a second dimension to a printed piece. One of the most common questions that we field at Tuttle is: Do you offer raised print? The simple answer is yes, but most people don't know that there are two ways to achieve raised print. One is using engraving and the other is using thermography, both have their advantages and disadvantages. To the casual observer, it can be hard to tell the difference between engraving and thermography especially when it comes to pieces that are mostly text and printed in one color.

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Picking the Perfect Stock

Posted by Sean Farrington on Oct 3, 2017 7:30:00 AM

Usage

Picking the right paper stock usually starts by thinking about how the final piece is going to be used. Some stocks work better for certain applications than others. Business cards are a good example, using a thick durable stock ensures that they will hold up to the abuse of floating around in your pocket. Letterhead, on the other hand, requires a thinner stock as it needs to be able to feed through a laser printer and then be folded to fit into a #10 envelope. The primary features that you need to know when choosing paper for a print project is weight, texture, finish, and sheen. Weight corresponds to thickness and stiffness. The heavier the weight, the stiffer the paper feels. Texture refers to the feel of the stock. Some stocks have a toothy or textured feel like a linen stock, others have a nice smooth feel. Lastly is the finish which impacts the sheen. Here stocks are broken into two categories: uncoated and coated. Uncoated paper is a stock that has no coating applied to it and is non-reflective. Coated stocks are the opposite, they are stocks that have had a coating applied to them. These coatings can range from a dull/matte finish to a high gloss finish. The glossier the coating the more reflective it is and the more vibrant print colors will look. Both uncoated and coated have their pluses and minuses. Coated stocks add an extra layer of protection from dirt and smudging, but are difficult to write on.

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Killer Profile Photo: DIY Tips

Posted by Sean Farrington on Sep 19, 2017 8:30:00 AM

In today's business world your social media presence plays a large role in connecting you with your customers and potential customers. One of the first places people go to research products, companies, and people they are thinking of doing business with, is the internet. This makes your social media profile picture an important part of your online presence. In many cases, your profile picture will influence someone's first impression of you. Whether it is B2B sales or B2C sales, most people want to do business with someone they feel they have a personal connection with. Increasingly that connection is made electronically through email, Skype, and social media. Your picture needs to make the right impression. Here are a few DIY tips on how to take a great profile picture that you can be proud of.

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Keyboard Shortcuts For Legal Writing Like A Pro

Posted by Sean Farrington on Sep 6, 2017 9:05:00 AM

Working in the legal industry you are bound to spend time writing or editing a variety of legal documents in Word. There are also a variety of special symbols and characters that are used in legal documents that are not used in everyday writing like the trademark and register symbol. One of the best ways to work through or compose a document in a quick and timely fashion is to limit using the mouse for formatting & editing. Another helpful way to speed things up is to use ALT codes to insert special symbols or characters. Learning a few simple, easy to remember keyboard shortcuts, and ALT codes can go a long way in helping you get more done in less time. Which would lead to an instant raise or promotion. Ok so that last sentence might be a stretch, but many computer experts agree that keyboard shortcuts can help you work more efficiently within an application such as Word.

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Visual Guide To 31 Excel Keyboard Shortcuts [Infographic]

Posted by Sean Farrington on Aug 22, 2017 9:30:00 AM

Keyboard shortcuts help to provide an easier and quicker way to navigate and execute commands. Most computer experts agree that the time spent learning a few keyboard shortcuts in the applications you use frequently will help you save a lot of time down the road. At first, it may seem tough to retrain, but start off small. Look at functions or commands you use frequently like save, print, copy and paste. Once these become part of muscle memory move on to others. Also, many of the shortcuts you use in one program will work in other programs like your web browser or file manager, Cut (Ctrl +C) and paste (Ctrl +V) work in Excel, Word, Outlook, Chrome and even when copying a file from one folder to another folder in Windows. 

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Guide To Improving Your Sales Using Promotional Products

Posted by Sean Farrington on Aug 1, 2017 9:05:00 AM

When done right promotional products can be very powerful sales tools. But in order for them to be effective there needs to be some thought given to selecting the right product and what to print on it. One of the great advantages to promotional items for marketing is “shelf life”. People tend to hang on to promotional items longer than an email or direct mail piece: 58% of people hang on to their promotional products. By default, people love free stuff and are happy to accept any promotional item that you are willing to give them. However, just because someone accepts or takes your freebies doesn't mean instant sales. For your promotional item to be a success it has to accomplish an objective. That could be something simple like reinforcing good will with current customers or introducing your company to new customers. That's where planning comes into play. Planning will help ensure that you get a good return on your investment in promotional items.Below I’ve outlined some key components to developing a good plan to help you get that good return.

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