Say Thank You and Increase Client Loyalty

Posted by Sean Farrington on Sep 20, 2018 10:49:48 AM

The holiday season is almost here and that means the start of the annual debate:  should you or should you not send client gifts this year. The quick answer is yes, customers have more choices than ever when it comes to service and products. Client retention is key to sustaining growth. So how do you increase customer loyalty? Beyond providing great service and problem-solving products it’s always a great idea to say thank you. Client gifts are a great way to do just that and to keep your company top of mind all year. Here are a few tips for doing it the right way:

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Protect The Firm From Check Fraud

Posted by Sean Farrington on Aug 14, 2018 11:38:54 AM

According to a recent survey by J.P. Morgan & Association for Financial Professionals, 75% of the organizations surveyed experienced check fraud in 2016. This is a reversal of the declining trend in check fraud since 2010 and an increase from 71% in 2015. Check fraud has been and still continues to be one of the payment methods most often exposed to fraud. In the survey by J.P. Morgan & AFP, it also points out that in 2016, 59% of survey responders experienced between one and five incidents. With the renewed increase of check fraud it is more important than ever to safeguard your organization from this crime. We have compiled a list of best practices to help your firm reduce its exposure.

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Go Old School And Make A Lasting Impression With Clients!

Posted by Sean Farrington on Jul 25, 2018 1:15:00 PM

In today's age of impersonal texts and emails, it can be easy to overlook the power of a simple handwritten thank you note. We all think that we're responsible for our own success, but in reality, our success depends on the strength of the relationships that we develop with the people we interact with. It's human nature to want to do business with people we like and trust. A handwritten thank you note goes a long way to help strengthen relationships and foster trust. What makes it so powerful? The fact that it's old school. What I mean by this is that it's handwritten and mailed. Actions that take time, thought, and effort. Anyone can take 2 seconds and crank out an email or text message, but to write and send a thank you note takes time and thought—and that alone elevates the value placed on the message by the person receiving it. Well-written and timely thank you notes foster relationships; couple this with the fact that most people enjoy an unexpected thank you and you have a winning combination. Below I've outlined what makes a good thank you note.

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Summer Promo Products to Set Your Law Firm Apart from Others!

Posted by Sean Farrington on Jun 26, 2018 7:00:00 AM

Promotional products are great for making an impression with current and potential clients. It is hard to predict when someone is going to need the service that your firm can provide. This is where the longevity of promotional items out performs email, social media, and direct mail. According to one survey, 53% of people use a promotional product once per week which increases your chance of being visible when a need arises. The key to being visible at the right time is making sure your item is useful to your target audience. The more useful the item, the more of an impression it will make with your clients.

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Help! The Colors Don’t Match Between The PDF Proof And The Final Printed Piece

Posted by Sean Farrington on May 10, 2018 10:48:00 AM

One of the most common questions that we encounter as a commercial printer is “why don't the colors of the proof I saw on my monitor match the colors of the printed piece?” Sounds like a pretty simple question and with today's technological advancements it should be pretty easy to solve. Unfortunately, this is not the case. When comparing colors viewed on a monitor to those same colors printed, it is actually like comparing apples to oranges, with the only thing they have in common is that they are both fruit. So let's dive into this to better understand what is going on .

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Law Firm-Friendly EDDM To Help Spur Growth

Posted by Sean Farrington on Mar 28, 2018 11:04:00 AM

A recent study by Thomson Reuters showed that in 2017 many attorneys felt that attracting and retaining client business remained the top significant challenge facing small law firms. The study went on to say that 75% of the respondents noted that attracting new clients posed a moderate challenge for their firms specifically. How can EDDM (Every Door Direct Mail) help to make your client development efforts more productive? By allowing you to target an audience based on their geographical location. Most people choose an attorney based on the area of practice and geographical location. EDDM is a perfect way to spur growth by saturating entire neighborhoods—all without the cost of purchasing mailing lists and mail permits. Instead, you select postal routes within a geographical location using the USPS EDDM mapping tool.

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Raise the Bar on Business Cards

Posted by Sean Farrington on Feb 28, 2018 11:15:00 AM

Raised printed business cards have been one our most popular and economical styles of business cards. The raised process adds a tactile feel to your card, making people stop and take notice every time you hand over your card. Now we are expanding our offering with raised UV and raised Foil. These two innovative processes will take your branding to the next level and will ensure your card gets noticed. Both processes allow you to use a multi-color design and then raise specific elements of the design.

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13 Facts Your Law Firm Should Know About Promotional Products

Posted by Sean Farrington on Feb 13, 2018 11:10:00 AM

As of 2016, there were 1,315,561 Licensed Lawyers in the United States of America. And, now just two years later, that means there is a lot of competition within the legal industry. A recent study by Thompson Reuters showed that 75% of respondents said that acquiring new client business posed at least a moderate challenge for their firm. What is the best way to stand out in a crowd of a million plus?

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Top Promotional Items for Law Firms

Posted by Sean Farrington on Jan 23, 2018 7:30:00 AM

People require the services of a law firm for a wide variety of reasons. It is also safe to say that most people don't need legal counsel on a regular basis. Many people may only need the services of a law firm a few times throughout their adult life. So how does a law firm stay front of mind with clients and potential clients? One way is through promotional products. Studies show that the average person hangs on to a promotional item for just over 7 months. You can compare this to email which usually lasts for minutes before being deleted or direct mail which usually hangs around for a few days before being recycled.

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5 Phrases Your Competition Want You to Use

Posted by Sean Farrington on Jan 9, 2018 7:24:00 AM

There is an old saying " Your clients are someone else’s prospective clients" which means anytime you are communicating with your clients your message needs to instill confidence that you and your firm are the correct choice to help them manage their unique situations.

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