27 Time Saving Keyboard Shortcuts For Outlook.

Posted by Sean Farrington on Jun 20, 2017 8:30:00 AM

The average person spends 28% of their work week dealing with email and only 38% of the emails are considered important emails. Is there a way to work through emails faster? Yes there is! One small trick is to train yourself to use keyboard shortcuts. It is generally acknowledged by computer pro’s that keyboard shortcuts can increase your productivity. To help you gain back some of the precious time that email steals from you we’ve develop a list of 27 easy to remember keyboard shortcuts for Microsoft Outlook 2013.

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Direct Mail Campaigns: 9 Steps to Generating More Business

Posted by Sean Farrington on Jun 1, 2017 9:00:00 AM

A direct mail campaign can be a very powerful tool for generating new business from existing customers or for increasing your customer base. There are many moving parts to launching a direct mail campaign, and it may seem like a lot, especially if you wear many hats within your organization. But we are here to help. Consider this: 92% of shoppers say they prefer direct mail for making purchasing decisions. That is a lot of incentive to use direct mail as part of your strategy to gain new business. Below we've outlined many of the important steps to running a successful direct mail campaign.

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Direct Mail: One Key to Gaining More Customers [Infographic]

Posted by Sean Farrington on May 16, 2017 8:30:00 AM

Looking for new customers?

In today’s digital age of communication, it is easy to push aside one of the most effective lead generating channels around. Direct mail has one of the highest rates of engagement (3.7%) when compared to email and social media. Part of being successful in engaging with potential customers is to make sure your message is seen. Not everyone consumes information through the same channels. Some prefer social media, other email and there is a large percentage that still prefers regular mail. Couple that with the recent decline in physical mail and you have a greater chance of your message getting through via direct mail. Need some numbers to back that up? Take a look at the following infographic to shed some light on the importance that direct mail marketing still plays in a well-rounded lead generation strategy.

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Expert Advice For Creating A Powerful Letterhead Design

Posted by Sean Farrington on May 4, 2017 11:07:00 AM

There is a major difference between receiving a letter on a standard sheet of plain copier paper and one that sports a well laid out letterhead design on a better quality stock. A professionally printed sheet of letterhead does more than add beauty to your correspondence, it adds credibility to the words on the page. Your letterhead is a physical representation of your company to the public and it should convey your brand and messaging. Listed below are a few tips to help create a successful letterhead design.

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Tips for creating an amazing business card

Posted by Sean Farrington on Apr 27, 2017 9:00:00 AM

A good business card is an extension of your company’s brand that conveys information about your company and staff in a memorable, powerful, and meaningful way. Your business card is usually a prospective customer’s first contact with your company. It also works as a reminder of any interaction that they have had with anyone from your company. Taking the time to create a business card that is well thought out and well-designed can go a long way in helping to ensure that your card stands out. It also provides an opportunity to connect with a new customer or prospect on a personal level through the act of exchanging business cards. Below are a few key tips that will help create a unique and professional business card that will act as a reminder of the personal connection you’ve made.

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Presentation Folders: Key Design Elements

Posted by Sean Farrington on Apr 6, 2017 10:53:03 AM

A presentation folder can be a very versatile and useful marketing piece. From formal group presentations and one-on-one meetings, and everything in between, there is an infinite number of uses for a presentation folder and the same holds true for design. Most of us are familiar with the standard 2 pocket design, but more and more companies are now tailoring the look and design of the folder to meet their specific needs. With this in mind we have put together a few tips to help with your design.

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Have Business Cards Outlived Their Usefulness?

Posted by Sean Farrington on Mar 15, 2017 2:30:00 PM
Many claim the mobile phone and social media have killed off the usefulness of the business card. A lot of what we do in business today is digital—sending emails, signing contracts, and online meetings. One of the most important tools to help grow a business is networking, both formal and informal. Networking builds personal relationships that help to foster trust. Most people want to do business with someone they trust and have a relationship with, which makes face-to-face networking very important. I've listed some reasons below how business cards can help to foster relationship building.
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Elements of a Strong Postcard Design

Posted by Sean Farrington on Feb 24, 2017 8:00:00 AM

Get the most bang for your buck from your next postcard mailing!

Time and time againstatistics show that direct mail has one of the highest response rates compared to other marketing avenues. But how your postcard is designed has a significant impact on its effectiveness. Below are the key elements of a strong postcard design:

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6 Hacks for More Productive Meetings

Posted by Sean Farrington on Feb 9, 2017 4:27:35 PM

According to Atlassian, 31 hours are spent in unproductive meetings per month, and most employees are attending 62 meetings a month. At one point or another most of us have been in meetings where we have struggled to stay awake and stay focused on the topic. Not only are these types of meetings frustrating, but they are also a huge waste of money and time.

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New Year, New You! 7 Tips To Be Better Organized and Get More Done At the Office

Posted by Sean Farrington on Feb 1, 2017 9:46:54 AM

It’s a new year and time and time again we see so many articles written about how to improve your health through better eating and/or exercise. But what about at work? Are there some small things you could do that would help you to be better organized and get more done in less time? Are there ways to reduce the stress associated with disorganization?

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