Engraving vs. Thermography (Raised Print)

Posted by Sean Farrington on Oct 17, 2017 7:24:00 AM

There is something special about raised print. I think it has to do with the fact that it engages our sense of touch and adds a second dimension to a printed piece. One of the most common questions that we field at Tuttle is: Do you offer raised print? The simple answer is yes, but most people don't know that there are two ways to achieve raised print. One is using engraving and the other is using thermography, both have their advantages and disadvantages. To the casual observer, it can be hard to tell the difference between engraving and thermography especially when it comes to pieces that are mostly text and printed in one color.

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Picking the Perfect Stock

Posted by Sean Farrington on Oct 3, 2017 7:30:00 AM

Usage

Picking the right paper stock usually starts by thinking about how the final piece is going to be used. Some stocks work better for certain applications than others. Business cards are a good example, using a thick durable stock ensures that they will hold up to the abuse of floating around in your pocket. Letterhead, on the other hand, requires a thinner stock as it needs to be able to feed through a laser printer and then be folded to fit into a #10 envelope. The primary features that you need to know when choosing paper for a print project is weight, texture, finish, and sheen. Weight corresponds to thickness and stiffness. The heavier the weight, the stiffer the paper feels. Texture refers to the feel of the stock. Some stocks have a toothy or textured feel like a linen stock, others have a nice smooth feel. Lastly is the finish which impacts the sheen. Here stocks are broken into two categories: uncoated and coated. Uncoated paper is a stock that has no coating applied to it and is non-reflective. Coated stocks are the opposite, they are stocks that have had a coating applied to them. These coatings can range from a dull/matte finish to a high gloss finish. The glossier the coating the more reflective it is and the more vibrant print colors will look. Both uncoated and coated have their pluses and minuses. Coated stocks add an extra layer of protection from dirt and smudging, but are difficult to write on.

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Killer Profile Photo: DIY Tips

Posted by Sean Farrington on Sep 19, 2017 8:30:00 AM

In today's business world your social media presence plays a large role in connecting you with your customers and potential customers. One of the first places people go to research products, companies, and people they are thinking of doing business with, is the internet. This makes your social media profile picture an important part of your online presence. In many cases, your profile picture will influence someone's first impression of you. Whether it is B2B sales or B2C sales, most people want to do business with someone they feel they have a personal connection with. Increasingly that connection is made electronically through email, Skype, and social media. Your picture needs to make the right impression. Here are a few DIY tips on how to take a great profile picture that you can be proud of.

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Keyboard Shortcuts For Legal Writing Like A Pro

Posted by Sean Farrington on Sep 6, 2017 9:05:00 AM

Working in the legal industry you are bound to spend time writing or editing a variety of legal documents in Word. There are also a variety of special symbols and characters that are used in legal documents that are not used in everyday writing like the trademark and register symbol. One of the best ways to work through or compose a document in a quick and timely fashion is to limit using the mouse for formatting & editing. Another helpful way to speed things up is to use ALT codes to insert special symbols or characters. Learning a few simple, easy to remember keyboard shortcuts, and ALT codes can go a long way in helping you get more done in less time. Which would lead to an instant raise or promotion. Ok so that last sentence might be a stretch, but many computer experts agree that keyboard shortcuts can help you work more efficiently within an application such as Word.

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Visual Guide To 31 Excel Keyboard Shortcuts [Infographic]

Posted by Sean Farrington on Aug 22, 2017 9:30:00 AM

Keyboard shortcuts help to provide an easier and quicker way to navigate and execute commands. Most computer experts agree that the time spent learning a few keyboard shortcuts in the applications you use frequently will help you save a lot of time down the road. At first, it may seem tough to retrain, but start off small. Look at functions or commands you use frequently like save, print, copy and paste. Once these become part of muscle memory move on to others. Also, many of the shortcuts you use in one program will work in other programs like your web browser or file manager, Cut (Ctrl +C) and paste (Ctrl +V) work in Excel, Word, Outlook, Chrome and even when copying a file from one folder to another folder in Windows. 

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Guide To Improving Your Sales Using Promotional Products

Posted by Sean Farrington on Aug 1, 2017 9:05:00 AM

When done right promotional products can be very powerful sales tools. But in order for them to be effective there needs to be some thought given to selecting the right product and what to print on it. One of the great advantages to promotional items for marketing is “shelf life”. People tend to hang on to promotional items longer than an email or direct mail piece: 58% of people hang on to their promotional products. By default, people love free stuff and are happy to accept any promotional item that you are willing to give them. However, just because someone accepts or takes your freebies doesn't mean instant sales. For your promotional item to be a success it has to accomplish an objective. That could be something simple like reinforcing good will with current customers or introducing your company to new customers. That's where planning comes into play. Planning will help ensure that you get a good return on your investment in promotional items.Below I’ve outlined some key components to developing a good plan to help you get that good return.

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9 Email Tips Your Competitors Don’t Want You To Know!

Posted by Sean Farrington on Jul 18, 2017 9:30:00 AM

The goal of most marketing emails is to have the person receiving the email take some sort of action to move them closer to becoming a customer—which is something that your competition would prefer didn’t happen. This could be taking advantage of a special offer, signing up for your blog, or completing a survey. Regardless of what the goal of your email is, success can only be achieved if the person receiving it opens it, reads it, and acts on it. With any email campaign, you are going to have a percentage of people who drop out along the way for a multitude of reasons.To help reduce some of these reasons and to give you a leg up on your competition we pulled together a list of best practices. We've even included a bonus tip that will help you achieve a greater return on your time spent composing your marketing emails.

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The Glossy, the Matte, and the Uncoated: Which is the right finish for your print piece?

Posted by Sean Farrington on Jul 6, 2017 9:31:00 AM

The Good, the Bad and the Ugly is a great classic western, but it can also sum up your printed piece when it comes to stock consideration. The type of stock you choose can have a noticeable impact on the look and feel of your printed piece.

Not sure if you should be using an uncoated, matte, or glossy finish stock? Some of the reasons why you would choose one type over another are going to largely depend on the type of print project you are working on. For example, if you are working on a brightly colored brochure filled with images, having it printed on an uncoated stock will make all the colors in those images look muted and murky. Vice versa – printing a multi-page booklet that is 90% text on high gloss stock would make it hard for some to read due the glare coming off the pages. Another factor to consider is what the end user going to do with the piece. If they need to write on it, say it has a form to be filled out, then you would want to lean towards a matte finish or uncoated stock. Other projects might require a combination of stocks. If you were working on a saddle stitched booklet, you could have the cover printed using a glossy stock and the interior pages printed using a matte stock. To help you better understand which stock might be best we've outlined a few of the differences and when you might want to choose one over the other.

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27 Time Saving Keyboard Shortcuts For Outlook.

Posted by Sean Farrington on Jun 20, 2017 8:30:00 AM

The average person spends 28% of their work week dealing with email and only 38% of the emails are considered important emails. Is there a way to work through emails faster? Yes there is! One small trick is to train yourself to use keyboard shortcuts. It is generally acknowledged by computer pro’s that keyboard shortcuts can increase your productivity. To help you gain back some of the precious time that email steals from you we’ve develop a list of 27 easy to remember keyboard shortcuts for Microsoft Outlook 2013.

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Direct Mail Campaigns: 9 Steps to Generating More Business

Posted by Sean Farrington on Jun 1, 2017 9:00:00 AM

A direct mail campaign can be a very powerful tool for generating new business from existing customers or for increasing your customer base. There are many moving parts to launching a direct mail campaign, and it may seem like a lot, especially if you wear many hats within your organization. But we are here to help. Consider this: 92% of shoppers say they prefer direct mail for making purchasing decisions. That is a lot of incentive to use direct mail as part of your strategy to gain new business. Below we've outlined many of the important steps to running a successful direct mail campaign.

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