Guide To Improving Your Sales Using Promotional Products

Posted by Sean Farrington on Aug 1, 2017 9:05:00 AM

When done right promotional products can be very powerful sales tools. But in order for them to be effective there needs to be some thought given to selecting the right product and what to print on it. One of the great advantages to promotional items for marketing is “shelf life”. People tend to hang on to promotional items longer than an email or direct mail piece: 58% of people hang on to their promotional products. By default, people love free stuff and are happy to accept any promotional item that you are willing to give them. However, just because someone accepts or takes your freebies doesn't mean instant sales. For your promotional item to be a success it has to accomplish an objective. That could be something simple like reinforcing good will with current customers or introducing your company to new customers. That's where planning comes into play. Planning will help ensure that you get a good return on your investment in promotional items.Below I’ve outlined some key components to developing a good plan to help you get that good return.

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9 Email Tips Your Competitors Don’t Want You To Know!

Posted by Sean Farrington on Jul 18, 2017 9:30:00 AM

The goal of most marketing emails is to have the person receiving the email take some sort of action to move them closer to becoming a customer—which is something that your competition would prefer didn’t happen. This could be taking advantage of a special offer, signing up for your blog, or completing a survey. Regardless of what the goal of your email is, success can only be achieved if the person receiving it opens it, reads it, and acts on it. With any email campaign, you are going to have a percentage of people who drop out along the way for a multitude of reasons.To help reduce some of these reasons and to give you a leg up on your competition we pulled together a list of best practices. We've even included a bonus tip that will help you acheive a greater return on your time spent composing your marketing emails. 

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The Glossy, the Matte, and the Uncoated: Which is the right finish for your print piece?

Posted by Sean Farrington on Jul 6, 2017 9:31:00 AM

The Good, the Bad and the Ugly is a great classic western, but it can also sum up your printed piece when it comes to stock consideration. The type of stock you choose can have a noticeable impact on the look and feel of your printed piece.

Not sure if you should be using an uncoated, matte, or glossy finish stock? Some of the reasons why you would choose one type over another are going to largely depend on the type of print project you are working on. For example, if you are working on a brightly colored brochure filled with images, having it printed on an uncoated stock will make all the colors in those images look muted and murky. Vice versa – printing a multi-page booklet that is 90% text on high gloss stock would make it hard for some to read due the glare coming off the pages. Another factor to consider is what the end user going to do with the piece. If they need to write on it, say it has a form to be filled out, then you would want to lean towards a matte finish or uncoated stock. Other projects might require a combination of stocks. If you were working on a saddle stitched booklet, you could have the cover printed using a glossy stock and the interior pages printed using a matte stock. To help you better understand which stock might be best we've outlined a few of the differences and when you might want to choose one over the other.

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27 Time Saving Keyboard Shortcuts For Outlook.

Posted by Sean Farrington on Jun 20, 2017 8:30:00 AM

The average person spends 28% of their work week dealing with email and only 38% of the emails are considered important emails. Is there a way to work through emails faster? Yes there is! One small trick is to train yourself to use keyboard shortcuts. It is generally acknowledged by computer pro’s that keyboard shortcuts can increase your productivity. To help you gain back some of the precious time that email steals from you we’ve develop a list of 27 easy to remember keyboard shortcuts for Microsoft Outlook 2013.

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Direct Mail Campaigns: 9 Steps to Generating More Business

Posted by Sean Farrington on Jun 1, 2017 9:00:00 AM

A direct mail campaign can be a very powerful tool for generating new business from existing customers or for increasing your customer base. There are many moving parts to launching a direct mail campaign, and it may seem like a lot, especially if you wear many hats within your organization. But we are here to help. Consider this: 92% of shoppers say they prefer direct mail for making purchasing decisions. That is a lot of incentive to use direct mail as part of your strategy to gain new business. Below we've outlined many of the important steps to running a successful direct mail campaign.

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Direct Mail: One Key to Gaining More Customers [Infographic]

Posted by Sean Farrington on May 16, 2017 8:30:00 AM

Looking for new customers?

In today’s digital age of communication, it is easy to push aside one of the most effective lead generating channels around. Direct mail has one of the highest rates of engagement (3.7%) when compared to email and social media. Part of being successful in engaging with potential customers is to make sure your message is seen. Not everyone consumes information through the same channels. Some prefer social media, other email and there is a large percentage that still prefers regular mail. Couple that with the recent decline in physical mail and you have a greater chance of your message getting through via direct mail. Need some numbers to back that up? Take a look at the following infographic to shed some light on the importance that direct mail marketing still plays in a well-rounded lead generation strategy.

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Expert Advice For Creating A Powerful Letterhead Design

Posted by Sean Farrington on May 4, 2017 11:07:00 AM

There is a major difference between receiving a letter on a standard sheet of plain copier paper and one that sports a well laid out letterhead design on a better quality stock. A professionally printed sheet of letterhead does more than add beauty to your correspondence, it adds credibility to the words on the page. Your letterhead is a physical representation of your company to the public and it should convey your brand and messaging. Listed below are a few tips to help create a successful letterhead design.

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Tips for creating an amazing business card

Posted by Sean Farrington on Apr 27, 2017 9:00:00 AM

A good business card is an extension of your company’s brand that conveys information about your company and staff in a memorable, powerful, and meaningful way. Your business card is usually a prospective customer’s first contact with your company. It also works as a reminder of any interaction that they have had with anyone from your company. Taking the time to create a business card that is well thought out and well-designed can go a long way in helping to ensure that your card stands out. It also provides an opportunity to connect with a new customer or prospect on a personal level through the act of exchanging business cards. Below are a few key tips that will help create a unique and professional business card that will act as a reminder of the personal connection you’ve made.

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Presentation Folders: Key Design Elements

Posted by Sean Farrington on Apr 6, 2017 10:53:03 AM

A presentation folder can be a very versatile and useful marketing piece. From formal group presentations and one-on-one meetings, and everything in between, there is an infinite number of uses for a presentation folder and the same holds true for design. Most of us are familiar with the standard 2 pocket design, but more and more companies are now tailoring the look and design of the folder to meet their specific needs. With this in mind we have put together a few tips to help with your design.

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Have Business Cards Outlived Their Usefulness?

Posted by Sean Farrington on Mar 15, 2017 2:30:00 PM
Many claim the mobile phone and social media have killed off the usefulness of the business card. A lot of what we do in business today is digital—sending emails, signing contracts, and online meetings. One of the most important tools to help grow a business is networking, both formal and informal. Networking builds personal relationships that help to foster trust. Most people want to do business with someone they trust and have a relationship with, which makes face-to-face networking very important. I've listed some reasons below how business cards can help to foster relationship building.
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