Law Firm-Friendly EDDM To Help Spur Growth

Posted by Sean Farrington on Mar 28, 2018 11:04:00 AM

A recent study by Thomson Reuters showed that in 2017 many attorneys felt that attracting and retaining client business remained the top significant challenge facing small law firms. The study went on to say that 75% of the respondents noted that attracting new clients posed a moderate challenge for their firms specifically. How can EDDM (Every Door Direct Mail) help to make your client development efforts more productive? By allowing you to target an audience based on their geographical location. Most people choose an attorney based on the area of practice and geographical location. EDDM is a perfect way to spur growth by saturating entire neighborhoods—all without the cost of purchasing mailing lists and mail permits. Instead, you select postal routes within a geographical location using the USPS EDDM mapping tool.

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Raise the Bar on Business Cards

Posted by Sean Farrington on Feb 28, 2018 11:15:00 AM

Raised printed business cards have been one our most popular and economical styles of business cards. The raised process adds a tactile feel to your card, making people stop and take notice every time you hand over your card. Now we are expanding our offering with raised UV and raised Foil. These two innovative processes will take your branding to the next level and will ensure your card gets noticed. Both processes allow you to use a multi-color design and then raise specific elements of the design.

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13 Facts Your Law Firm Should Know About Promotional Products

Posted by Sean Farrington on Feb 13, 2018 11:10:00 AM

As of 2016, there were 1,315,561 Licensed Lawyers in the United States of America. And, now just two years later, that means there is a lot of competition within the legal industry. A recent study by Thompson Reuters showed that 75% of respondents said that acquiring new client business posed at least a moderate challenge for their firm. What is the best way to stand out in a crowd of a million plus?

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Top Promotional Items for Law Firms

Posted by Sean Farrington on Jan 23, 2018 7:30:00 AM

People require the services of a law firm for a wide variety of reasons. It is also safe to say that most people don't need legal counsel on a regular basis. Many people may only need the services of a law firm a few times throughout their adult life. So how does a law firm stay front of mind with clients and potential clients? One way is through promotional products. Studies show that the average person hangs on to a promotional item for just over 7 months. You can compare this to email which usually lasts for minutes before being deleted or direct mail which usually hangs around for a few days before being recycled.

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5 Phrases Your Competition Want You to Use

Posted by Sean Farrington on Jan 9, 2018 7:24:00 AM

There is an old saying " Your clients are someone else’s prospective clients" which means anytime you are communicating with your clients your message needs to instill confidence that you and your firm are the correct choice to help them manage their unique situations.

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Why You’re Missing the Boat by Not Using Promotional Products

Posted by Sean Farrington on Dec 19, 2017 7:30:00 AM

Promotional products are not just for large companies or corporations. When done right they can be a very powerful tool to help a smaller business grow their market share and customer base. A useful product, branded with your company name and logo is the most cost-effective way to promote your products and services with prospects. One study showed 85% of recipients of promotional products could identify the advertisers on the promotional items they owned. Here is what you’re missing by not including promotional products as part of your marketing strategy.

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How Holiday Cards aren’t as Bad as You Think

Posted by Sean Farrington on Nov 20, 2017 7:30:00 AM

The holiday season is almost upon us! Thanksgiving is just a few days away and that means the start of the annual debate: should you or should you not send holiday cards this year. The quick answer is yes, and there are a few reasons for this. First, it will make you feel better as everyone usually feels good about sending a little holiday cheer. It is also a great way to strengthen customer and business relationships. Not to mention it helps to keep your brand in the minds of your customer and client base. Here are a few tips for doing it the right way:

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Increase Your Business This Winter: Our Top Winter Promotional Items

Posted by Sean Farrington on Oct 31, 2017 7:49:00 AM

Seasonal promotional items are a great way to grow your customer/client base. Most emails last for a few seconds, direct mail pieces for a few days, but statistics show that the average person will keep a promotional item for over 5 months. The more useful the item, the longer they will keep it. Help your clients get ready for the upcoming winter season and keep your company on the top of their minds at the same time.

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Engraving vs. Thermography (Raised Print)

Posted by Sean Farrington on Oct 17, 2017 7:24:00 AM

There is something special about raised print. I think it has to do with the fact that it engages our sense of touch and adds a second dimension to a printed piece. One of the most common questions that we field at Tuttle is: Do you offer raised print? The simple answer is yes, but most people don't know that there are two ways to achieve raised print. One is using engraving and the other is using thermography, both have their advantages and disadvantages. To the casual observer, it can be hard to tell the difference between engraving and thermography especially when it comes to pieces that are mostly text and printed in one color.

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Picking the Perfect Stock

Posted by Sean Farrington on Oct 3, 2017 7:30:00 AM

Usage

Picking the right paper stock usually starts by thinking about how the final piece is going to be used. Some stocks work better for certain applications than others. Business cards are a good example, using a thick durable stock ensures that they will hold up to the abuse of floating around in your pocket. Letterhead, on the other hand, requires a thinner stock as it needs to be able to feed through a laser printer and then be folded to fit into a #10 envelope. The primary features that you need to know when choosing paper for a print project is weight, texture, finish, and sheen. Weight corresponds to thickness and stiffness. The heavier the weight, the stiffer the paper feels. Texture refers to the feel of the stock. Some stocks have a toothy or textured feel like a linen stock, others have a nice smooth feel. Lastly is the finish which impacts the sheen. Here stocks are broken into two categories: uncoated and coated. Uncoated paper is a stock that has no coating applied to it and is non-reflective. Coated stocks are the opposite, they are stocks that have had a coating applied to them. These coatings can range from a dull/matte finish to a high gloss finish. The glossier the coating the more reflective it is and the more vibrant print colors will look. Both uncoated and coated have their pluses and minuses. Coated stocks add an extra layer of protection from dirt and smudging, but are difficult to write on.

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