The Good, the Bad and the Ugly is a great classic western, but it can also sum up your printed piece when it comes to stock consideration. The type of stock you choose can have a noticeable impact on the look and feel of your printed piece.
Not sure if you should be using an uncoated, matte, or glossy finish stock? Some of the reasons why you would choose one type over another are going to largely depend on the type of print project you are working on. For example, if you are working on a brightly colored brochure filled with images, having it printed on an uncoated stock will make all the colors in those images look muted and murky. Vice versa – printing a multi-page booklet that is 90% text on high gloss stock would make it hard for some to read due the glare coming off the pages. Another factor to consider is what the end user going to do with the piece. If they need to write on it, say it has a form to be filled out, then you would want to lean towards a matte finish or uncoated stock. Other projects might require a combination of stocks. If you were working on a saddle stitched booklet, you could have the cover printed using a glossy stock and the interior pages printed using a matte stock. To help you better understand which stock might be best we've outlined a few of the differences and when you might want to choose one over the other.