When done right promotional products can be very powerful sales tools. But in order for them to be effective there needs to be some thought given to selecting the right product and what to print on it. One of the great advantages to promotional items for marketing is “shelf life”. People tend to hang on to promotional items longer than an email or direct mail piece: 58% of people hang on to their promotional products. By default, people love free stuff and are happy to accept any promotional item that you are willing to give them. However, just because someone accepts or takes your freebies doesn't mean instant sales. For your promotional item to be a success it has to accomplish an objective. That could be something simple like reinforcing good will with current customers or introducing your company to new customers. That's where planning comes into play. Planning will help ensure that you get a good return on your investment in promotional items.Below I’ve outlined some key components to developing a good plan to help you get that good return.