A recent study by Thomson Reuters showed that in 2017 many attorneys felt that attracting and retaining client business remained the top significant challenge facing small law firms. The study went on to say that 75% of the respondents noted that attracting new clients posed a moderate challenge for their firms specifically. How can EDDM (Every Door Direct Mail) help to make your client development efforts more productive? By allowing you to target an audience based on their geographical location. Most people choose an attorney based on the area of practice and geographical location. EDDM is a perfect way to spur growth by saturating entire neighborhoods—all without the cost of purchasing mailing lists and mail permits. Instead, you select postal routes within a geographical location using the USPS EDDM mapping tool.